Refillable bottle, solid or powder shampoo … There are a thousand and one ways to be greener in front of your mirror. The proof by five.
1. I REDUCE MY WATER CONSUMPTION
A bath requires between 150 and 200 liters of water, a shower without turning off the water, about 60 liters, and a short shower by turning off the water while soaping, about 20 liters. If the choice is easy to make, washing (long) hair remains an important item of water expenditure. The good idea: use a micellar shampoo that rinses off faster, as suggested by Yves Rocher, L’Occitane or Kérastase. The traditional surfactants are replaced by micelles, particles of foaming agents composed of a part which magnetizes impurities and another which eliminates them with the rinsing water. A single shampoo is usually sufficient, and the cleansing is such that the next one can be postponed for a few days.
2. I RECHARGE MY PRODUCTS
A pioneer in refillable beauty, Mugler offered, in the 2000s, “replenishing” perfume bottles via fountains installed in its points of sale – a possibility offered later by Chanel or Guerlain. We do not know that we can also refill our shampoo bottle up to three times in the salon. This is the promise of Source Essentially, the range made up of up to 100% natural ingredients from L’Oréal Professional. Enough to save 14 g of plastic per refuel for each refuel, or the equivalent of half an empty bottle.
3. I BET ON THE SOLID
Applied mostly at the roots, a 65g solid shampoo can last as long as two 250ml liquid shampoo bottles. The plus: a formula devoid of water, therefore preservatives, biodegradable, which has a longer lifespan and leaves little or no waste. If Garnier and Dop have just launched them in mass distribution, we also fall for the Unbottled brand, which provides a pleasant foam, without sulfates, derived from coconut oil. The other novelty comes from powder shampoos. We knew about scrubs of the same type, poured into the palm of the hand and which foam on contact with water (Oh my Cream !, Yves Rocher, Clarins). The principle is the same with Klorane and Yodi, which promise a good cleaning and a bonus care benefit.
4. I BUY TO MEASURE
Gone are the days when tailor-made was luxury! Today, cosmetic brands offer to create your own skincare formula, according to your needs after a quick questionnaire. What is virtuous? Inventory management is more responsible on the part of these labels which manufacture and package the formulas on demand, limiting energy costs linked to transport and storage. We can thus afford a personalized cream at Ioma or Laboté, hair care at Juste and even a coloring kit on the e-salon.fr site.
5. I REDUCE MY IMPACT
If zero impact does not yet exist, we can already aim for zero waste by using shampoos from the Soa pack brand, whose packaging is made from soap. A major innovation – they can contain a liquid formula without disintegrating – launched by Mi Zhou, a student in art and design school in London. And, to promote awareness, L’Oréal is committed to displaying on packaging the environmental and social impact of its rinsed products by 2022, and of all its products by 2030. We will see appearing a scale from A to E which takes into account fourteen factors of planetary impacts, such as greenhouse gas emissions or water stress, measured at each stage of the product’s life cycle.